Medical whiteboard animation (maybe known as the medical whiteboard explainer video) is simply a combination of a whiteboard background and a real person’s hand illustrating relevant images while voice-over talent speaks to explain a medical concept.
Using animation to explain complicated concepts is an uprising trend, especially in medical education and healthcare training. Indeed, medical whiteboard animation is simple to understand but nice enough to get the audience’s attention. Also, it’s the most budget-friendly option for doctors or hospitals to produce. This article will present to you the reason behind the prevalence and how to make whiteboard explainer videos by analyzing our client’s case study, iCareBetter.
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iCareBetter is a technology company that mostly provides services for hospitals and doctors. The mission is to help doctors better educate their patients on a particular health problem.
iCareBetter figures out that patients often do not rely only on physicians as doctors have little time to satisfy their needs for medical information. They’d rather research the internet for their sakes, referring to the company’s many years of experience. Regardless of the fact, the outcome received is often too complicated to understand for general audiences who have not been trained to understand medical jargon or hardly have health understanding.
For that reason, iCareBetter aims to design an all-in-one innovative solution that can help both patients and doctors in medical training. They eventually came up with a medical app in which most of the content is presented by whiteboard explainer videos.
Medical whiteboard animation is a big helper in simplifying complex medical knowledge, as well as science. It is structured as a story fusing stats and knowledge into a story using visual leads, this type of animation can help medical information become friendly and easy to comprehend, even for people with a common understanding. In other words, animation helps the doctor explain the information in the patient’s language to make it more digestible. Let’s take an example. Normally, it’s hard to understand and learn how the body works without seeing it. However, when being explained with visualization, patients can see the unseen organs and inner body parts such as continental government organs and so on. At the same time, through storytelling, patients can also easily observe how the body works and what happens to humans when they catch a disease. To get an overview of medical animation, read more: Medical Animation: A Complete Guide with 10 Examples in 2024
With a limited span of education, patients inevitably forget what the physicians educate and advise them. There’s no time for misunderstanding to be cleared third or fourth time. It’s definitely where whiteboard explainer videos can help! Whiteboard animation with a short, simple, and catchy simple can help people easily understand and remember medical knowledge.
Furthermore, it is more convenient for patients to access and replay important information many times whenever they want. For a typical funnel animation length that lasts no more than 120 seconds, that equals 3.6M words, said Hubspot.
On the other hand, the whiteboard explainer videos can save a lot of time for doctors. Instead of explaining many times to a huge number of patients who get the same disease, doctors now just need an animated video that tells details about the disease. And let the animation take care of the rest!
Whiteboard style is more affordable than other animation styles such as 2D motion graphics or interactive 3D videos. However, it’s simple but good enough to explain complex medical concepts.
Working with F.Learning Studio, professional-level medical whiteboard animation and fully customized can cost from $600 to $1000 per minute. The price includes the concept price (whiteboard style price and asset designs) and the number of animation minutes.
For a more personalized quote about the medical animation cost, please click on the link, and we will help you out. With our experiences in the medical animation field, we don’t consult you on how animation works, we consult you on how animation works for your business.
Pay attention to this ‘perfecto’ inherent quality from a motion moving. As an educational animation, a whiteboard gives a blank white space, removing any intricate and unpleasant to the eyes, giving absorbers’ minds a lot of space to get their problem thinking while slowly digesting coming knowledge.
Alternate complexity and abstract theories with visuals and practices that really work out for patient education in the case of iCareBetter. In other cases, it proves helpful a lot to healthcare pre-service training.
